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Mobile Advertising News, Data & Analysis

The latest news from the global app industry

Brands held accountable for content next to their mobile video ads

Anne Freer | January 26, 2023

Mobile Advertising

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

Anne Freer | January 17, 2023

Mobile Advertising

78% of SMBs boost ROI with short-form video ads

Anne Freer | January 16, 2023

Mobile Advertising

Trust in social media among the top app and mobile marketing concerns in 2023

Anne Freer | January 9, 2023

App Marketing, Mobile Advertising

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

Anne Freer | January 5, 2023

Mobile Advertising

social media

Over half of marketers increase spending on social media

Anne Freer | January 3, 2023

Mobile Advertising

social media

What does 2023 hold for mobile and app marketing?

Anne Freer | December 23, 2022

App Business, Mobile Advertising

63% of mobile advertisers consider social and short-form video a top trend for 2023

Anne Freer | December 8, 2022

Mobile Advertising

Larger mobile ads, video and interscroller formats capture more viewer attention

Anne Freer | November 25, 2022

Mobile Advertising

YouTube Shorts ads drive the most traffic

Anne Freer | October 18, 2022

App Marketing, Mobile Advertising

Three quarters of Brits choose to view ads for free content

Anne Freer | October 6, 2022

Mobile Advertising

Mobile video ads achieve up to 88% in viewability rates, but ad fraud still an issue

Anne Freer | September 16, 2022

Mobile Advertising

Reddit improves mobile and digital ad business with acquisition of Spiketrap

Anne Freer | September 9, 2022

Mobile Advertising

Apple ATT benefitted its Search Ads business

Anne Freer | September 8, 2022

Mobile Advertising

Retailers are upping their mobile budgets to drive return-to-school ads

Anne Freer | August 30, 2022

Mobile Advertising

Mobile and web users more vigilant about data safety

Anne Freer | August 24, 2022

Mobile Advertising

TikTok issues guide for optimised advertising for iOS 14.5+ app tracking

Anne Freer | August 4, 2022

Mobile Advertising

Millennials are financially savvy and invest in cryptocurrencies

Anne Freer | July 29, 2022

Mobile Advertising

Majority of mobile marketers concerned about audio ad fraud

Anne Freer | July 25, 2022

Mobile Advertising

Facebook launches studio to help small businesses advertise more effectively

Anne Freer | July 22, 2022

Mobile Advertising